That masks are deeply uncomfortable prima facie suggests they’re harmful. 

And that absurdity made masks a BETTER membership signal. 

Which evolved into a virtue signal. 

Three SCIMO videos on this:

(1) That masks are deeply uncomfortable suggests they’re harmful. Moment 60
https://youtu.be/JGQKLgvb7aM

(2) Their position is absurd on purpose. Moment 71
https://youtu.be/e5BLQgYe-m8

(3) How did the science on masks change overnight? Moment 119
https://youtu.be/9L7l8tyNcXw