Yes, agree, ty.  The goal (and current gap in this space, IMHO), is around your last point and deriving an open trust model / framework that would enable others to make similar (if not the same) "verified" attestations about other DIDs.

I personally think this is a novel concept (putting the entire DID Doc on-chain), and I'm confused why people are shitting on it.  Many are quick to espouse anti-kyc blah blah (and they're not wrong), but at the same time identity is broken and we need to find a way forward.  DIDs and VCs are the obvious answer, and will return consent and sovereignty to individuals when it comes to the storage and utilization of their PII. 

 DIDs have been placed on blockchains for over 10 years now. They don't really solve anything by themselves. DIDs are fine, decentralized and can build the open trust model you want. But specific DID Methods are always more constrained than the DID spec. 

BTW, Microstrategy said in the video that the first e-mail is signed by Microstrategy's keys. So, I am not just imagining this. 

I don't think the approach is terrible. It's just that there is no difference from what they are doing to a regular company-owned DID process. 

Nostr Follow Lists already created a more "open trust" model than any DID implementation ever built.