The concept of elimination strategy in SaaS (Software as a Service) has gained popularity, with companies like Amazon, Tesla, Netflix, and Google succeeding by removing friction between customers and their goals. The idea is not to add more features or options but to eliminate every step that stands between customers and what they want. By asking "What if this entire step disappeared?", companies can identify areas for improvement and create a leaner, more efficient process.

The elimination strategy emphasizes the importance of reducing friction and making it unnecessary for customers to take certain steps. This approach has led to significant success for these companies, transforming industries such as retail, transportation, and entertainment. By removing every step between customers and their goals, SaaS companies can create a seamless experience that sets them apart from competitors.

The article suggests that the next massive opportunities in SaaS will not come from adding more features or options but from eliminating every step between customers and their goals. It encourages readers to ask themselves "What if this entire friction disappeared?" and focus on finding technology leverage for total elimination.

Source: https://slimsaas.com/blog/elimination-strategy/