How Trump’s appeal to nostalgia deliberately evokes America’s more-racist, more-sexist past
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Donald Trump's 2024 presidential campaign is using nostalgia to appeal to voters. Research shows that people who are nostalgic for America's 'good old days' were more likely to vote for Republican candidates in the 2022 midterm elections. The 2024 Republican National Convention also focuses on nostalgic themes. Approximately 54% of respondents in a survey agreed that 'the world used to be a better place.' The influence of nostalgia on vote choice is most pronounced among independent voters. Looking ahead to the 2024 general election, nostalgic appeals could attract swing voters to the Republican Party. Trump's campaign slogan 'Make America Great Again' evokes a specific American past and connects it to his presidency. Nostalgia in political campaigns is not new, as Ronald Reagan used it in his 1980 campaign. However, Trump's nostalgia also evokes a time when women and minorities had less power. Research shows that nostalgia is strongly related to sexism and racism. Trump's nostalgic appeal is potent and polarizing because it harks back to an era before the Civil Rights Movement and feminist movement gained momentum.

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https://theconversation.com/how-trumps-appeal-to-nostalgia-deliberately-evokes-americas-more-racist-more-sexist-past-227207