Constantly looking for ways to buy BTC without bending over to KY your ....  I'll stop there. Ditto  @kuiperbelt on that point.  

If we want to Orange Pill with ease, we have to make the tech invisible and dumb it to "no brain required" level. KISS. Buy. Spend. Save. 

Everyone (bar Peter Schiff) has a good idea BTC is a pretty good asset. The difficulty, KYC aside, is knowing what all those confusing address things are and what chain and ... you get the drift. 
 
eg 
Scan and tap to buy. Scan and tap to spend. NFC to Cold Storage. 
Build together as a "Newbie Pack". 
Link to your webportal where they can buy and spend
You have a captive market.

Love  @techfeudalist  comment as well. Build for what you need/want. You know the shortfalls as they exist today. Faraday, Macadam, Dunlop, Baird, Marconi ... all tinkered. Then Edison came up with a bright idea.

The only stupid idea is one that does not get explored.

Unless we brainstorm, build things and break things, we will never find the true capabilities this future offers. Ultimately those making the money today, the way I see it, will be buildiing simple, no fuss, onboarding products, that our cherished elders, would use.

Ai and Robots will probably tells us what we need in the future 🙃