It IS the west. It’s the scary new frontier especially to spineless goobs who want to keep the old supremacy/paradigm afloat. And I do mean float.  So they market it as not ready for prime time, not the West. 

nostr:note1z5e84adwddu88nngswejll8t4tyn9y2xxjvsatx65nv4h5eydajqs295e3 

 Perpetually "emerging markets" 😉