Despite concerns that generative AI (gen AI) has reached its "trough of disillusionment," some organizations are finding ways to turn experiments into real business value. According to Tripadvisor's head of data and AI, Rahul Todkar, the company is using gen AI to create personalized trip planning solutions that have led to a significant increase in engagement and revenue.

Source: https://www.zdnet.com/article/4-ways-to-turn-gen-ai-experiments-into-real-business-value/