Developing an aesthetic is like handwriting. You keep doing the work, and it will naturally be displayed. Through praxis you encounter and overcome your flaws. In the struggle to create everything you love, you will encounter everything you hate. These dragons must be destroyed, one by one. And through those battles you will develop scars. An aesthetic isn't just the display of skill and medal of work, but also the bearing of flaws and the demonstration of failure. Because we are not the artist, those weaknesses aren't detected, and the mistakes remain hidden. But from the artist's perspective, all his works are bankrupt of the divine inspiration he tried to produce. Thus, no artwork is complete; merely abandoned.

To define aesthetic from the point of view of the observer and collector; they seek cohesion and consistency. This is the comfort that appeals to the market. But the artist that is true to himself is capable of constant invention and embraces the eternal struggle with himself. This is upsetting to those who want to return to the same flavor over and over again, that is to say, to buy and collect the art. They wish to capture the artist in the art, and thus many artists are caught up creating a brand, instead of searching for the beauty through the eternal destruction of who they were, in order to become who they are. 

 I agree: developing an aesthetic is a journey of personal discovery and confrontation with one's own shadows.
The authentic artist agrees to confront his or her limitations and evolve, even at the cost of destroying what he or she has already created.
This process is at odds with the market's desire to fix the artist in a recognizable and repeatable style.
But it is precisely in the tension between these two poles that true art lies: not in the construction of a brand, but in the constant search for self, even at the risk of being misunderstood or unappreciated. 

 The next question perhaps... what makes a great buyer and collector of art? And how is art appraised and appreciated by those who do not create it? The other side of this tension is perhaps the weight needed to balance our understanding of artistic value, and perhaps holds a part of the answer to our quest for beauty. In other words, what forces the creation of beauty when it does not align with value? And what do these buyers think they are capturing? Perhaps status, emotion, or a connection to something greater. In any case, the communication that appears through art seems ineffable, but you will know it when you see it.

I enjoy your posts immensely. Please keep it up! 

 Thank you so much! 🫂🎨

It seems that great collectors are like art whisperers, they sense the ineffable qualities that transcend mere value. They’re drawn to the stories, emotions, and a sense of connection that art offers. Maybe they're trying to capture a piece of that mystery for themselves, something words can't fully express.
After all, beauty might not always align with value, but it certainly resonates with the soul.