Instagram's influence is waning, marking a shift in social media landscape. The platform's decline signals a move away from "performance" media, where users primarily connect with strangers. This change has significant implications for influencers, who have seen their rates decrease by 80% over the past five years.

Source: https://www.theatlantic.com/technology/archive/2022/11/instagram-tiktok-twitter-social-media-competition/672305/