I always fancied myself as a contrarian, thinking different. There is an elitism to it, and a comfort. I'm smarter than the next person. I'm making better decisions. Others don't understand, and I'll be proven right in time. But, alternatively, is reality rather that I have gotten lucky and I've deluded myself with ego and confirmation bias? Have I underestimated the power of the majority to shape the world's beliefs, and reward a different set of thoughts and behaviors that can defy my beliefs? Because, everyone is getting excited about the US spot ETFs. But does anyone know a US investor looking for a new store of value or medium of exchange? The US stock and bond markets are roaring. So, who knows, maybe some allocate a little to bitcoin given the new-found convenience, influenced by ads, headlines, marketing and number go up. But, will anyone gain the conviction necessary to gain traction necessary for lasting change? Will their minds escape the trap of central control? I guess we will find out, but I'm increasingly thinking the ETF is really a pretty non-consequential blip in the arc of true bitcoin adoption, where people are valuing the ledger as a borderless, immutable, neutral source of truth and communication. At present, price would indicate the chance of this as pretty small. But I'm a contrarian.