There are a ton of things that 20 years ago, people would complain were too complicated and the average user would never understand them.

Now these things are more commonplace because we've all had time to get accustomed to them.

When was the last time you heard the complaint that that funny 'a' looking thing was too technical? 

 You said it, 20 years ago.
And there weren't any big corporations that captured billions of people on less than 10 platforms, built with the focus to lazy people and put them on a consumption habit.
We are fighting a different beast.
But we need to, so let's go :)