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 "They" is the inventor of http 
 They is a political standards organization that is the successor to the people who invented http :) 
 Unsure why you think that.  HTTP was invented by one person, though it was developed by more later.

Header of the article:

"Tim Berners-Lee
Date: 2015-02-15, last change: $Date: 2015/03/28 20:46:47 $
Status: personal view only. This is not a formal W3C director view, nor view of the TAG or the Consortium as a whole"

It's a long story, but HTTPS (or SHTTP) should not have been a new scheme, they should have made http secure, instead.  Doing it the way they did, broke the web. 
 Ah, I missed the header/author, sorry! I don’t disagree with his conclusions, but my point was rather different :) 
 Yes, you're right.  So it's a long story.  Basically DNS was a small project by Jon Postel added on to HTTP in the early days.  They didnt know it would grow and grow.  And when things grow alot then politics and centralization comes into play.  In the end DNS and HTTP bring alot to each other, and both can be useful alone.  HTTP->HTTPS had its own share of politics too.  DNS can work standalone and you cut out a lot of the complexity.