Agree. But that is just the branch of the tree. Its not the big picture. Go deeper down the rabithole and you will see that the true killer feature is actually NIP42 - which is peoples Nostr identity. The killer feature is here, in plain sight, but we must make it easier for everybody to use it.  

 Almost. My take:
nostr:nevent1qqsf3f9zm57pqnvdnj90e9n7q4q40pwqzex07tglqjpgs79lxlr7evqpr4mhxue69uhkummnw3ez6ur4vgh8wetvd3hhyer9wghxuet5qgszvyf7wlnxkegff6welxg352rg8nhyzd40spmg3u2jvmfgwhfg3ccrqsqqqqqpmgqzlz