Apple continues to use our own mortality as marketing 

Apple touted the watch and iPhone’s lifesaving feature in a new ad. | Screenshot by Emma Roth / The Verge
    

  In recent years, Apple’s presentations have started to feature a new type of messaging: without an Apple Watch, you might be mauled by a bear, drown inside a sinking car, get stuck in a trash compactor,... #press

https://www.theverge.com/23875558/apple-watch-iphone-ads-emergency-sos-satellite-connectivity?utm_source=press.coop