Oddbean

7 Lessons From the Gen Z Invasion of Costco and Sam’s Club ========== Gen Z is playing an important role as some of these major retailers and grocers’ most influential shoppers. Membership for people aged 27 and under has increased by over 60% for Sam’s Club in the last two years. Gen Zers seem to love a good deal and gravitate more toward lower per-unit food costs than previous generations. Items bought in bulk at Costco or Sam’s Club are often split up amongst roommates, friends or family members. Splitting memberships is not allowed, but you can work off a master list and have others Venmo you later. Gen Z shoppers split the cost of membership, focus on the price per unit, prioritize quality, leverage membership benefits, prioritize sustainability, get influenced by social media, and utilize in-store vs. online shopping options. The Gen Z invasion of Costco and Sam’s Club has brought a fresh perspective to wholesale and bulk shopping, emphasizing a blend of digital savviness, value-consciousness, and cost-effective considerations. #GenZ #Costco #Sam'sClub #WholesaleShopping #BulkShopping https://finance.yahoo.com/news/7-lessons-gen-z-invasion-210020085.html