Imagine getting up one morning in 2023 as the world burns and saying to yourself, "I'm going to try to sell gasoline to teenagers via their favorite videogame," and having dozens of people (at least) say, "Yeah, that sounds like a great idea," and then actually fucking do it. https://www.theguardian.com/us-news/2023/oct/06/shell-fortnite-game-youth-marketing-campaign-fossil-fuels