This is also why it might happen faster than we expect when things do start to shift. Because every company that does this will have people shifting what their measurement is in order to value them relative to each other. 

And suddenly a subset of companies that all hold BTC, will get valued based on the delta of their BTC holdings and earnings. They will literally be in a class of their own.

Until then Microstrategy rides this train by themselves and gets an impossibly huge advantage over everyone in the market.  @saylor 

 Yup!! 

 Imagine what will happen when the S&P flows gets unlocked... eventually.