As holiday shopping season approaches, direct-to-consumer brands are facing a unique challenge. According to Juan Pellerano-Rendon, chief marketing officer at Swap, consumers are increasingly leaning into gifts-with-purchase deals and self-gifting promotions. This shift is driven by retailers' efforts to incentivize early purchases and smooth out supply chain curves. With uncertainty surrounding election-year consumer spending, brands must adapt their strategies to stay competitive.

Source: https://www.forbes.com/sites/sharonedelson/2024/10/21/swap-helps-direct-to-consumer-brands-navigate-the-holiday-season/