This is to ensure they maintain the narrative precisely as they want it. They may even enact laws to compel social media platforms to implement it. No company can shield you from this form of censorship. That's why you need a open permissionless protocol.
https://image.nostr.build/6114b1b8328668c13571cabf673827c3689aca118eb3d2fc47469b68f41eb3a0.jpg#m=image%2Fjpeg&dim=1080x244&blurhash=H49H2_%7Eq9F%25M9FayIUofay%7EqRjD%25xuWBfQayRjj%5B&x=adc43d4088b9a1a1c1c4e425aba8251db8aced7b06b716fb9f94582c78ee26b1 

 True  

 Matrix timeline intensifies