I am very optimistic that emulating the pledge drive / donation model of public radio, tv can be utilized here.  It has scaled, it supports a niche product and is proven.  Heck churches been doing something similar forever now.  Making a concerted effort to design a professional, structured schedule to ask for donations, set tramsparent targets...makr it fun dare i say with cool games utilizing this new tech were all in to ??  Completely valid, proven business model.  What am i missing here ?