Endeavor, a global entertainment and sports agency, has acquired a professional bull riding league in a deal valued at $3.25 billion. The acquisition marks a significant expansion into the world of rodeo sports for Endeavor, which already owns and operates several prominent leagues and events. The terms of the deal were not disclosed.

Source: https://www.ft.com/content/f810753a-ea6d-4015-a47b-f0240842426e