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 In marketing, the formula for brand development is to market to the18 to 25-year-olds unless you want to be in the nursing home business. 
 But the 18-25 years olds are broke these days.  
 It doesn't matter, they will outlive all the older clients and eventually *will* have money as they enter their prime years. The only reason to market to seniors is unless you are specifically catering to that age group.