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 Block to Invest 10% of Bitcoin Profits into BTC Each Month for the Rest of 2024

"Block, Inc. views bitcoin as an instrument of global economic empowerment; it is a way for individuals around the world to participate in a global monetary system and secure their own financial future."

https://www.nobsbitcoin.com/block-to-invest-10-of-bitcoin-profits-into-btc-each-month/ 
 Aren't bitcoin profits already in bitcoin? HTF do you you invest bitcoin profits in bitcoin? 
 I was thinking much the same thing🤔😂.