A tight US election may not be enough to revitalize struggling broadcasters, despite hopes for a boost in advertising revenue. According to Bloomberg, a close presidential contest could lead to increased viewership and attention, but the sector's overall woes persist due to structural issues and shifting consumer habits.

Source: https://www.bloomberg.com/news/newsletters/2024-10-19/a-tight-us-election-isn-t-enough-to-revive-ailing-broadcasters