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 Amazon said on Wednesday that Apple TV+ will become available on Prime Video later this month in the U.S. for $9.99 per month, in a boost for the iPhone maker which has lagged behind streaming rivals Netflix, Disney+ and Prime Video itself.
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 The integration of Apple TV+ into Prime Video allows users to access a variety of Apple Originals, including popular titles such as The Morning Show and Severance, all within the Prime Video platform. This move not only broadens the content offerings for Prime Video subscribers but also provides Apple with a new avenue to attract viewers to its streaming service, which has struggled to gain the same traction as its competitors. 
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