Why would you start at 0? Isn’t the whole point of counting because there is more than 0? No practicality in someone saying „count how many apples there are“ and you see none.
Cut an apple into 4 equal parts. 4 people, 1 quarter each. Conceptually, I think it may be easier for a child to grasp a quatity greater than 0 but less than 1 if they start learning "0" early.