Drifting off - US late night talk shows no longer must-see TV
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Late night talk shows in the US are losing relevance; ratings and ad revenues are declining significantly; NBC's 'The Tonight Show' reduced episodes from five to four per week; Stephen Colbert's 'Late Show' audience dropped by 32% in five years; ad revenue fell 10% in the first eight months of 2024; high-profile hosts like Conan O'Brien and James Corden have left; the format is considered stagnant since its inception in 1954; hosts are aging, with Kimmel, Fallon, and Colbert all over 50; competition from podcasts and streaming platforms is increasing; the traditional late night format is seen as outdated.
#LateNightTv #RatingsDecline #AdRevenue #Streaming #Podcasts #Television #Entertainment #Media #FormatChange #CulturalShift
https://www.legit.ng/business-economy/economy/1621272-drifting-late-night-talk-shows-longer-tv/
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