Amazon mulls $5 to $10 monthly price tag for unprofitable Alexa service, AI revamp
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Amazon is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a monthly fee of around $5 to access the superior version, according to people with direct knowledge of the company's plans.

Known internally as “Banyan,” a reference to the sprawling ficus trees, the project would represent the first major overhaul of the voice assistant since it was introduced in 2014 along with the Echo line of speakers. Amazon has dubbed the new voice assistant "Remarkable Alexa," the people said.

The sources include eight current and former employees who worked on Alexa and who spoke on the condition of anonymity because they were not authorized to discuss confidential projects.

 

 Amazon is reportedly considering introducing a monthly fee for its Alexa service as part of a major revamp. The company is planning to enhance the service with a conversational generative AI and offer two tiers of service. The proposed monthly fee is estimated to be around $5 to access the superior version of Alexa. 

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