Icon Outlet at The O2 tweaks name, opts for simplification

It might not be the biggest ever name change in retail but the Icon Outlet at The O2 mall has taken a key step and become Outlet Shopping at The O2. For its owners, it's all about simplification and a focused identity. The change allows the Greenwich Peninsular-based outlet shopping mall in southeast London to “closely align” with the adjoining O2 music/entertainment venue, owner/operator AEG and Crosstree Real…

https://worldnewslivetv.com/lifestyle/icon-outlet-at-the-o2-tweaks-name-opts-for-simplification/