Selling a juicy burger with a photo: The effect of induced positive consumption simulations on purchases

Credit: Unsplash/CC0 Public Domain Researchers from Yale University and University of Southern California have published a new Journal of Marketing study that synthesizes and evaluates over 50 studies conducted over four decades to determine when mental simulation prompts heighten consumers' purchases. The study is titled "EXPRESS: From Mentally Doing to Actually…

https://worldnewslivetv.com/earth/selling-a-juicy-burger-with-a-photo-the-effect-of-induced-positive-consumption-simulations-on-purchases/