I'd be curious too. Marketing that focuses on small, local, interest based over brand recognition is pretty critical to small business success & is less prone to manipulation. The biggest problem I've had with it, both as a buyer & seller, is the inability to be preemptive, which seems solvable now. In the short term, a client that did lean into ad revenue would definitely get rejected by users & have a very hard time finding advertisers, but long term something that diversified its own revenue between things like feature widgets, subscriptions and ads could avoid having too much advertising dependence & provide meaningful advertising to users in less overbearing numbers, i think, would do well. Right now, we'd rather pay sellers that we like to advertise to us than vice versa because it's all still so small & new😅 but eventually, its be nice to discover useful things in a way that isn't just a constant barrage of your past search history. In a utopian version, the user could even be compensated for their consent. I don't know, maybe its a pipe dream. More organic, word of-mouth type is great but ultimately slow on generating meaningful income for the seller. Zapvertising is pretty clever but it still lacks on matching seller with buyer. It's a whole, mostly unexplored, territory & I've been excited since my nostr beginnings to see what eventually comes of it. 😊