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 I use an organic shampoo that is mostly just aloe vera juice versus most standard shampoos are water and petroleum products. Maybe a middle ground option for folks not ready to go zero shampoo. 
 Agree. Most modern shampoos aren't good for you but a shampoo with the right ingredients would be a great middle ground. I don't use shampoo as much anymore but like a nice organic plant-based shampoo for when I do want to wash my hair.