A fiberglass, rubber coated, axe handle. Sounds strong and soft doesnt it?
 nope. just specifically deisnged to see how much vibrational energy could be transfered directly into your hands and one time.  

 which brand, say the name 

 um… had to run out and look. 
it just says ‘hyper tough’ 
i think its just another cheaply made Chinese product, rebranded for Ace Hardware.