My former students remember our "United Breaks Guitars" example when covering Social Media. Well, former American Idol contestant Jax has shown how TikTok changes the vitality game. Learn how "I know Victoria's Secret," a feminist anthem and scathing critique of the firm, went wildly viral, leveraging that platform's ability to share and remix content. The firm's response and Jax's follow up provides a great example of how corporate critique can blindside an organization. https://open.substack.com/pub/profgallaugher/p/i-know-victorias-secret-jax-and-the?r=2ra1y&utm_campaign=post&utm_medium=web