The Hundred, a new cricket league in England and Wales, has seen a decline in its popularity after a strong initial start. The league was launched with great fanfare, featuring flashy graphics, music, and fireworks. It aimed to attract a younger audience and increase viewership. While it has achieved some success, including breaking attendance records and increasing viewing figures, the league is still losing money.

The Hundred's struggles are attributed to several factors, including the lack of A-list star participants, uneven matches, and an overall presentation that has become stale. Despite its efforts to present a positive image, the league's "shiny happy people vibe" seems to be wearing thin.

Source: https://www.forbes.com/sites/timellis/2024/08/11/is-the-hundreds-shiny-happy-people-vibe-wearing-thin/