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 Content that you dont pay for is advertising.

Pay for valu. 
 Pay with cashu (ecash) 
 So the complete works of Shakespeare is 'advertising' ?

I get the principle of scepticism here but this absolutist line takes it too far. There has always been good genuinely Free culture in the world, and a world where you pay for everything of any value would be a very poor and sterile world. 
 Forgot to pay for the "e" at the end of your note.  I'll advertise one to you: e