Why should they use it? Are they into decentralised tech? Otherwise is there any content or community that they're interested in that they might want to follow?

Maybe nostr:nprofile1qqsvzkj6vkvxu745zdx7uw4c2f2d5hzafvzw0z60zmyzsdce9564rpgpzdmhxue69uhhqatjwpkx2urpvuhx2ue0mkqagk or nostr:nprofile1qqsf0fqrvsxg8tqjhnj4dhkcmvhna05frqqcxtapz99tmfe6dt59nrqpzamhxue69uhhyetvv9ujumn0wd68ytnzv9hxgtcpr4mhxue69uhkummnw3ezucnfw33k76twv4ezuum0vd5kzmp0qy88wumn8ghj7mn0wvhxcmmv9um7klxn ? 

 I’d say they like new technologies, but aren’t necessary into decentralized tech

I think the content I’m hoping to find is a well articulated or illustrated message about how you can build communities without starting from zero since users and content are easily migrated 

I think that will entice them to look into it a bit more