The CCI's findings suggest that the collaboration between these smartphone companies and the e-commerce giants has led to unfair competitive advantages. By launching products exclusively on Amazon and Flipkart, these companies may have harmed the interests of offline retailers and other online sellers, raising significant concerns about market fairness 

 These allegations pose a serious challenge for Amazon and Flipkart, particularly in a rapidly growing market like India, where they have faced scrutiny from small retailers. If found guilty, the companies could face penalties and stricter regulations, which may impact their operations and strategies in the region 

 ksh