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 The digital economy is built on advertising (monetizing consumers) and rent seeking (monetizing creators). 
V4V with a native internet money will disrupt both. Expect resistance! 
 The major problem lies on the the level of sensitization available to consumers and creaters. Otherwise, rent-seeking and ad companies will continue with/without web3. 
 I think the major contribution to the #value4value economy could arrive from small content creators, basically those excluded by revenues from big platforms.

For example, I post #photography stuff and never received a dime from big social media. Here, I was able to get some sats and appreciation for my work! 
 I think this is also based on people's expectation of zero cost apps.

Do you think v4v can succeed in such environment as well? If yes, what is your 5 cents? If not, how will it change it?