The digital economy is built on advertising (monetizing consumers) and rent seeking (monetizing creators). V4V with a native internet money will disrupt both. Expect resistance!
The major problem lies on the the level of sensitization available to consumers and creaters. Otherwise, rent-seeking and ad companies will continue with/without web3.
I think the major contribution to the #value4value economy could arrive from small content creators, basically those excluded by revenues from big platforms. For example, I post #photography stuff and never received a dime from big social media. Here, I was able to get some sats and appreciation for my work!
I think this is also based on people's expectation of zero cost apps. Do you think v4v can succeed in such environment as well? If yes, what is your 5 cents? If not, how will it change it?