Nostr IS a bitcoiner thing. I don’t think onboarding is that hard though. Creating a profile in a #nostr client is easier than creating a user/password pair on any other platform. All you need to save is one string and that’s it basically. 

The incentive comes from the content. #nostr is 99% about #bitcoin and how to #grownostr. That’s not a bad thing, not it’s not something that will attract users outside of the bitcoin community. 

I wouldn’t call them normies though and that implies bitcoin users are not normal 😁 

 I disagree 

Onboarding is hard because of the whole keypair thing. It's not intuitive  

 You don’t need to deal with the key pair thing unless you change devices or clients. A normal user just needs to click create account, ignore the key thing, add a user name and is ready to go. Many twitter users don’t know their password and if they can’t recover it, they just make a new account.  

 I actually think Nostr has the easiest onboarding even. When explained simply:

1) Download Primal
2) Generate NSEC (don't lose, don't share).
3) Start posting.

Onboard in under 20sec just like it should be.

The confusion I get from others lies in the Nostr's structure. The "well how does it work if it's decentralized" or "what are clients, relays, protocols, zaps, events, etc".

I just skip explaining all that at the start so they can just use it first. Let them fill in the blanks later via exploration.