So numerous brands are giving up on Threads by Instagram, allegedly due to lack of engagement 😂 BBC Gives Up On Threads (By Instagram), Sticks With Mastodon https://darnell.day/bbc-gives-up-on-threads-by-instagram-sticks-with-mastodon
@425a31b8 a bunch of vergey dweebs threw tomatoes at me for saying it a week after launch, but it’s so clear that threads completely biffed it. musk gave them a golden opportunity but they really needed to replicate the twitter experience 1:1 to retain any significant share of those immediate 10m users. instead zuck said they’re anti-journalist and just want to be a “positive vibes” space…which may have worked in like 2014, but man, who but rich tech bros lives in that world anymore?