His videos are good, catchy, viral, and help promote nostr. But he's also reaching the bitcoiner crowd who likely have already heard of Nostr. We need creators who have communities and audiences which aren't the same as the folks we already have on Nostr.  

 I'm trying to reach non-bitcoiners with my videos too

Only way to get creators to talk about NOSTR is to actually get them adopting it... I am one in maybe a few dozen video creators in GENERAL using it daily