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 @d6ed95e6 you're absolutely right: "Temu is investing nearly US$500m every quarter into marketing and promotions" 

insane, and possibly not sustainable... 
 @a0b872c9 One aspect that the article doesn't mention is that it gets of traction via YouTube, Instagram and TikTok through commenters commenting on it, and people buying weird stuff through it, if my daughter's viewing habits are an indicator. 
 @d6ed95e6 ah, interesting - thanks