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 I'm not a marketing specialist, my friend, but I think many of us here already know your brand and your hashtag. Advertising is done in #Nostr at least for a while, I think it's okay to expand your art to other barriers but still keeping what you've done here would be efficient. 

For the time being, optimizing your budget and stop advertising with #zaps if you don't see a response. 
 Not a bad idea  
 Agreed. I'm less interested in the zaps and more the works. We've had chats about this, there's no shame in lowering the amount, or removing it all together if it becomes unsustainable. Especially as it grows. 100 sats by 100 people is adds up. I intentionally leave the hashtag out for my replies to save you some, which is doing no help to you in spreading your art 🤔.

You're sending people real money after all. This isn't just some upvote mechanic.