Oddbean new post about login | logout Own your own website. Own your mailing list. Own your newsletter. Own your blog and prioritise your RSS feed. This is the stuff that works in the long term. Chasing virality on every new shiny platform is a waste of time.
I'd also add, for anybody interested in setting things up, is that if you own your own domain (~10$ a year) you can set up a website for free. There's a plethora of options, but something like a static site via Hugo/Jekyl/Static WordPress hosted on Github pages is easy to get setup and a great way to have your own space. Also, being on Nostr, you own your own account via cryptographic key pairs too and it's bridged to the fediverse as well.