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 FWIW, a local supermarket chain was taken over by Lidl in an attempt to beat Aldi to Long Island. It was *very* unpopular with locals due to the loss of a deli counter that sold Boars Head products.

The bagged salads, brautwurst, raclette cheese, sliced chorizo, and German potato mix ensure that I keep coming back. Otherwise, fruits are meh and the freezer containing the chicken seems to have a weird smell. Salmon is *great*, but there's only boneless steak. I'm feeding two people in my household so I can be a bit more picky in terms of paying more for nicer stuff at other places. 

With that said, Shop Rite (local chain), WalMart, and BJs are where 90% of my food shopping is done. 
 Organic 2% milk is $1.50 less at BJs compared to anywhere else. We buy a half gallon on a weekly basis. The membership pays for itself when combined with eggs and some cold cuts. :-)

I'd love to try Aldi, but it's near the shopping mall which means it's too far and too annoying to reach for weekly shopping, so Lidl wins.