We're commoditizing free space over thousands of computers by way of an online bid war. That's huge. Tick Tock, next block. Every one gets a say, and it seems especially relevant and noisy when it's those we don't agree with that are being the loudest. It'll come to pass. Low-time-preference, stack the sats. In the meantime, we look at what we can improve, we take lessons, and we program the money to plug any shortcomings.