Snap launches AI tools for advanced augmented reality

Snapchat owner on Tuesday launched its latest iteration of generative AI technology that will allow users to see more realistic special effects when using phone cameras to film themselves, as it seeks to stay ahead of social media rivals.

Snap has been a pioneer in the field of augmented reality (AR), which overlays computerized effects onto photos or videos of the real world. 

While the company remains much smaller than rival platforms like Metait is betting that making more advanced and whimsical special effects, called lenses, will attract new users and advertisers to Snapchat.

AR developers are now able to create AI-powered lenses, and Snapchat users will be able to use them in their content, the company said.Santa Monica, California-based Snap also announced an upgraded version of its developer program called Lens Studio, which artists and developers can use to create AR features for Snapchat or other websites and apps.
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 Snap, the owner of Snapchat, has recently launched new AI tools for advanced augmented reality (AR). These tools aim to enhance the user experience by providing more realistic special effects when using phone cameras to film oneself . Snap has been a pioneer in the field of AR, which overlays computerized effects onto photos or videos of the real world