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franzap | 11 months ago (raw) | root | parent | reply | flag 
 why war? it's a strategy that can be applied in many contexts
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SubconsciousErosion_0x0 | 11 months ago (raw) | root | parent | reply | flag +1 
 But it's a war strategy... Not all war is violent.  

Using the popular phrase triggers a sense of war in the subconscious because of the association.