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 > I suppose "an app per creator" would be just some creator adding some branding and distribution to an open-source codebase such that they have control over auto-updates for their community? 

Basically yes, but also being able to selectively extend/change the app with plugins. 

And even if creator is forced to do something (update, switch plugin etc), if that is happening on their own domain which fans are used to using then it shouldn't be an issue. 

Bigger question then is - would "true fans" use best-art-by-megan.com or not. Need to figure that out.